About Us


"I Do" Bridal is an independant Bridal shop based in the town of Hanley, Stoke on Trent.

Our vision is to run a  business aimed to give a bride the opportunity to have the wedding dress of her dreams at the fraction of the cost of the dresses RRP.

The shop stocks ex-samples and new wedding dresses, including designer makes such as Maggie Sottero, Benjamin Roberts,  Phil Collins, Opulence and Sonsie to name just a frew along with all the accessories such as tiaras, jewelry, veils, shoes etc. All of these are a fraction of the cost of the high street bridal shops. 

An ex-sample dress is one which has been previously on display within a bridal shop and may have been tried on.

All tastes are catered for and  sizes go up to size 32.

Prices range from £99-£600 (many with RRP over £1,000)

Please note that the dresses are sold "off the peg" and although we are unable to offer an in-house alteration service we can recommend a local seamstress/dress maker who has a very good reputation, is well known and does alterations for a number of local bridal shops .


"I Do" Bridal is a LBGT+, child and mobility friendly shop. There is  a kiddies area with a selection of toys and dressing up costumes to keep them occupied and a stair lift for those with issues using stairs. 

Assistance dogs are also welcome. 

Walk in appointments are welcome during non busy times but to avoid disappointment, booking an appointment would be advisable.